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HAir care with attitude
A design enthusiast from a young age, Christopher can trace the birth of ikoo from his time working at Porsche Design in New York City. He worked directly with the executive board that managed the brand within the Americas. From this experience alone, he was inspired to create a brand that embodies the basics where Porsche was built: ergonomic, high-performing, and innovative designs.
Katrin is a lover of all things beautiful. For almost a decade, she co-directed a company that supplied each component and accessories within luxury private jets and high-class aviation. Yet it was her honest and humble upbringing in the countryside of Bavaria, that pushed her to create a conscious brand built on clean, uncomplicated beauty. She wanted to create products that she herself would use; one that is non-toxic to humans and animals.
At ikoo, we believe innovation does not stop with just design or form; it must also be reflected within the ingredients and raw materials used to create our products and tools.
We don't care if the formulations and raw ingredients use synthetics. They just need to be safe, clean, and high-performing.
With this unbroken practice, we only deliver products that never have or ever will harm humans or animals (insects included)—that is our Freelosophy.
All our products are Cruelty-Free and Peta approved.
We deliver only high-quality products that never have and never will harm humans or animals, insects included—that is our Freelosophy.
female first &
Our brand is made for women to empower women. We work hard to inspire all women of any hair type, race, creed, shape, or shoe size. Forget the glossy magazines; confidence, a little sparkle, and a good hair day is all you need.
We care for you and your hair. Under our hashtag #ikoocares, you can follow all of our activities where we support the community, the world at large, and all womenkind.
DKMS LIFE - Look good feel better Cancer Patients Program
1 pink brush = 50% went to the fight against breast cancer!
In honor of Breast Cancer Awareness month, we hosted a year-long campaign to raise awareness, to erase the stigma, to share stories, and eventually to help save all the boobs. Until the end of October 2020, for every purchase of a pink ikoo brush, we donated 50% of the profits to DKMS LIFE and "Look good feel better" in their fight against breast cancer.
Since the topic of screening and prevention in connection to breast cancer is very close to our heart, we have included our mirror sticker, "Check your Breasts", with every order. Checking your breasts is part of a self-love routine that can save lives and breasts.
As a brand that has its roots in Munich, we want to support our local community as best as we can. Using our powerful distribution network in Asia, we sourced and donated 18,000 highly sought-after face masks to the Caritas Association in Munich. These face masks will benefit not only those in the front lines but also the most vulnerable.
PINK SUPPORT BOX
to support women's shelters
The Covid-19 Crisis has affected much of our private lives, some for the better and others for the worse. Since the start of quarantine, domestic abuse has risen to levels where women's shelters are overwhelmed. Together with the Ladies Circle Network and other top brands, we are donating our products in a Pink Support Box. 100% of the profits will be given to the Caritas Women's Shelter in Berlin.